Portfolio
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Blog and Short-Form Content Creation
We work directly with thought leaders at technology companies like yours to create insightful, value-driven blogs that present highly technical ideas in simple, easy-to-understand language.
Salesforce
Why Automation Is the Key To Improving Your Email Workflow
From personalized offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.
Litmus
GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know
Litmus looks at GA4 vs Universal Analytics, including what’s changing, what’s not, and how you can best utilize this new tracking format for reporting on email… and beyond.
Tethr
How To Improve Quality Assurance in a Call Center With Tethr
Learn how Tethr’s research and product teams are at the forefront of call center QA, innovating to meet the rising trends in call center quality assurance.
Other notable blogs across industries…
Please Welcome Email Guardian: The Latest Email Testing Solution from Litmus
How to Design for Colorblindness: An Email Marketer’s Tips For Accessibility
Four Ways to Generate Fake Data That Aren’t Working as Well as You Think
Masking vs. Encryption: What’s the Best Way To Protect My Data?
4 call center QA trends changing the game in 2021
Portfolio
Website Copy & Brand Development
If you need a complex set of data unpacked in a long form content piece like a report, you’re in the right place. We work with insights buried in raw survey results or machine learning data, and turn those insights into marketing assets that convert.
Tethr
Brand voice development and website copy for Tethr
Abigail was the content lead on a rebranding project for Tethr, a SaaS startup in need of a fresh look. Together, the rebranding team took the site from a dated and text-heavy look, to the current bright and easy-to-navigate look.
We rewrote the copy on the home page, platform page, and the solutions pages, including evolving and shaping the brand voice into something more modern. This project involved synthesizing input from stakeholders in Sales, Marketing, and Client Services, as well as current copy, SEO, and UX best practices.
Reports, eBooks, & Long-Form Content Production
If you need a complex set of data unpacked in a long form content piece like a report, you’re in the right place. We work with insights buried in raw survey results or machine learning data, and turn those insights into marketing assets that convert.
Litmus
The 2023 State of Email Reports (Series), Litmus
Future-proof your email program using insights and data about the latest trends, innovations, and best practices across the email marketing industry using the State of Email Reports.
HubSpot
The 2024 State of Marketing Report, HubSpot
A report featuring data from 1400+ global marketers packed with insights for 2024, including thoughts from Litmus, Rock Content, and Search Engine Journal.
Litmus
The Expert’s Guide to Better Email Workflows with Litmus + Zapier, Litmus
We walk you through the steps you need to take to manage your workflow from intake to post-send communications—with efficiency in mind. Plus, discover some time-saving Zapier automations that will help smooth out any kinks in your process.
Content Marketing Consulting Services
Aren’t sure what you need? We can work with that. I offer content strategy consulting services on an hourly basis, where we can explore your marketing goals and come up with a unique solution based on your business needs.
Bonus: The first consultation is free!